Pricing & Plan Terms
Version 2.11-PUSH-EN.
Publication and effective date: 9 October 2026.
1. Scope
These Terms supplement the Business Client Terms of Service and govern Freemium, Pro trial, Start, Pro and Partner.
A plan is available for ordering only when it is shown as available in the Account or in a separate written offer from OwnCup. The Client pays only for functions expressly included in the selected plan on the order date.
Paid plans are currently unavailable for self-service ordering. Publication of a description of functions and prices does not mean that the relevant paid plan is already available. A new Client may be granted a 45-day Pro trial without a bank card and automatic renewal. A paid plan may be ordered only after OwnCup separately indicates that it is available in the Business Account or sends the Client a written offer.
While active and announced by OwnCup, the participant-limited Founding Partner Programme may provide special terms to certain new Clients. OwnCup confirms the availability of a place and entitlement to a specific term before activation. The Programme does not change these Terms for other Clients.
For a Client whose participation in the current Founding Partner Programme has been confirmed by OwnCup, the Start plan is available for the first 12 months at a special price of €9.99 per month excluding VAT with monthly billing or €99.90 for the first 12 months excluding VAT with annual billing. The remaining terms of the special offer are governed by that Programme.
2. Plans
| Plan | Price | Billing unit |
|---|---|---|
| Freemium | €0 | 1 verified physical location; up to 100 unique active Guests per calendar month |
| Pro trial | €0 for 45 days | once per billing owner; 1 selected verified location |
| Start | €14.99 per month or €150 per year | 1 location |
| Pro | €29.99 per month or €300 per year | 1 location |
| Partner | €29.99 per active location per month or €300 per active location per year before discount | 2–10 active locations; for 11 or more – written offer |
Prices exclude VAT. The applicable VAT, exemption or reverse charge is determined based on the Client’s data and reflected in the invoice. Payment is made in euros.
For a Client whose participation in the current Founding Partner Programme has been confirmed by OwnCup, a special limit of 150 unique active Guests per calendar month applies under the terms of that Programme instead of the standard Freemium limit of 100.
2.1. Principal plan functions
The table describes the composition of the plans intended at the time they become available. Availability of a particular plan and its functions is confirmed in the Business Account or in a separate written offer from OwnCup.
| Function | Freemium | Start | Pro | Partner | Pro trial |
|---|---|---|---|---|---|
| Digital loyalty Programme and standard QR | Yes | Yes | Yes | Yes, for connected locations | Pro functions for one location |
| Map and café profile | No | Yes | Yes | Yes | Yes |
| Active promotional offers | No | Up to 1 | Up to 5 | Pro functions | Pro functions |
| Marketing push messages | Not available | Not available | Available within the quota stated at order | Available within the quota for connected Locations stated at order | Not available unless expressly offered by OwnCup |
| Segments without disclosure of Guest identity | No | No | Yes | Yes | Yes |
| Analytics | Basic scans and unique Guests | Aggregated activity and retention metrics | Expanded aggregated analytics | Network and location analytics within the available scope | Pro functions |
| Multi-location management | No | No | No | Yes | No |
Features listed for Pro and Partner become available only after the relevant plan is activated, except for features that OwnCup temporarily provides during the Pro trial. For marketing push messages, the number of campaigns or another quota is stated in the Business Account, order confirmation or a separate written offer. If no specific quota is stated before the order, the Client may not assume an unlimited number of campaigns.
The plan quota counts submitted or approved campaigns in accordance with the order terms. It does not mean a guaranteed number of messages to particular Guests and does not replace the uniform Guest frequency cap. OwnCup may defer, combine, limit or reject a campaign to comply with the Guest's selection, offer period, frequency rules, law and the Marketing Push Messaging Policy.
Under no plan does the Client receive the personal and technical data of push-campaign Recipients listed in section 10.2 of the Business Client Terms of Service. In the loyalty-programme interface, the Client has access only to the limited operational history of its own Programme; the scope, period and limitations of that access are described in the same section and in section 9 of the Privacy Notice. Actual feature availability may depend on technical compatibility, moderation, Location settings and compliance with these Terms.
3. Partner
| Active locations | Discount for the entire network | Price per month | Price per year |
|---|---|---|---|
| 2 | 0% | €59.98 | €600 |
| 3 | 10% | €80.97 | €810 |
| 4 | 10% | €107.96 | €1,080 |
| 5 | 10% | €134.96 | €1,350 |
| 6 | 15% | €152.95 | €1,530 |
| 7 | 15% | €178.44 | €1,785 |
| 8 | 15% | €203.93 | €2,040 |
| 9 | 15% | €229.42 | €2,295 |
| 10 | 15% | €254.92 | €2,550 |
| 11+ | individual | by written offer | by written offer |
The discount applies equally to all active locations in the network for monthly and annual payment. The final price is stated before the order is confirmed.
The addition or removal of a location and a change in tier are taken into account from the beginning of the next paid period. The remaining days of the current period are not recalculated. An added location may receive Partner functions until the next period without an additional charge.
4. Active location
A location is considered active from the time it is included in the network through the Business Account. No seasonal pause is provided: an included location remains chargeable. Removal affects the price and discount from the next period.
5. Unique active Guest
A unique active Guest is a user who has had at least one confirmed scan at the relevant location in the current calendar month.
For a separate non-network location, a user is counted once per month regardless of the number of visits. For a shared network Programme, the metric may be calculated at network level so that one user is not counted repeatedly solely because they visit different locations in the same network.
The counter restarts on the first day of each calendar month.
6. Exceeding the Freemium limit
The 101st confirmed transaction is not rejected. Accrual and redemption of rewards already accumulated continue.
OwnCup notifies the billing owner and provides a seven-day grace period. After that period, OwnCup may prevent only new Guests from joining the Programme at that Location until the first day of the following month or an upgrade to an available paid plan. Transactions by existing Guests and reward redemption are not blocked.
7. Pro trial
The trial is granted once to one billing owner for one selected verified location. An additional location does not receive a trial automatically. The trial is not a Partner trial.
No bank card is required. There is no charge or automatic renewal. A paid plan is not activated automatically during the trial. Marketing push messages are not provided during the trial unless OwnCup expressly states otherwise in a separate written offer. At the end of the trial, the Location moves to Freemium. A paid plan may be ordered separately only when OwnCup identifies it as available in the Business Account or sends the Client a written offer.
8. Ordering and payment
Before an available paid plan is ordered, the Client is shown the plan, period, price, applicable VAT treatment, included functions and links to the then-current versions of these Terms and the Business Client Terms of Service. The order button must unambiguously indicate an obligation to pay. An order is considered accepted after express confirmation by the Client and confirmation by OwnCup or issue of an invoice.
OwnCup sends the Client an electronic order confirmation that allows the information on the plan, price, period and applicable versions of the terms to be retained.
If no other method is available, OwnCup issues an invoice or proforma invoice for bank transfer. Access is activated after funds have been credited and identified.
There is no automatic renewal. Separate confirmation and payment are required for the next period. If payment is made within the agreed grace period, the new period is calculated from the original end date.
9. Erroneous payments
A confirmed duplicate payment, overpayment or amount received as a result of an OwnCup error is refunded to the originating bank account without undue delay, usually within 14 business days after receipt of the necessary information and completion of the review.
A refund for a period that has commenced is possible only in cases provided by law, a confirmed OwnCup error or a separate written agreement.
10. Upgrade, downgrade and end of period
An upgrade applies on the terms confirmed in the interface, order or invoice. Partner changes take effect from the next period.
Upon a downgrade, access to paid functions ends after the paid period. OwnCup does not block redemption of rewards already obtained.
If the period is not renewed, a separate location moves to Freemium if it meets its terms. Independent physical locations under the same owner may each have separate Freemium access, provided they are not used to circumvent Partner or a shared network Programme.
11. Price changes
A new price applies only to a future period. OwnCup communicates an increase before confirmation of the next order; the Client may choose not to renew the plan.
A period already paid for is not recalculated retroactively, except to correct an obvious error in the Client’s favour or to comply with a mandatory legal requirement.
12. Contact
Enquiries about plans and invoices: info@owncup.eu.
Technical support: support@owncup.eu.