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Loyalty & Rewards Rules

Publication date
2026-10-09
Effective date
2026-10-09

Version 2.11-PUSH-EN.
Publication and effective date: 9 October 2026.

1. Roles of the parties

Each loyalty Programme and reward is offered by the relevant participating café. OwnCup provides the technical record of confirmed transactions and displays progress and available rewards.

The café is the Programme organiser and is responsible for its terms, goods, service and reward. OwnCup is responsible for the digital platform within the scope of the Guest Terms and Business Client Terms of Service.

For the limited operation of the Guest's participation in a Programme — joining, confirming a transaction, displaying a name and history, accruing progress and providing a reward — OwnCup and the relevant café are joint controllers under Article 26 GDPR. The essence of the allocation of responsibilities is set out in the Privacy Notice.

2. Material terms of the Programme

Before joining the Programme, the Guest must have access to:

  • the required number of cups, stamps or other confirmations;
  • a description of the reward;
  • participating locations;
  • the validity period, if one is established;
  • restrictions, exclusions and any required purchase, where applicable.

The café is responsible for the accuracy and timely updating of this information. An unclear material term is interpreted in light of mandatory consumer protection rules.

An offer, condition of participation or reward may not relate to goods, services or materials that are available only to adults or designated as 18+. In particular, an OwnCup programme may not offer alcoholic products, tobacco or nicotine products, gambling, pornography or sexual services.

3. Transaction confirmation

A transaction is counted after the Guest scans the QR code and an authorised café staff member confirms it.

For the administration of the Programme, a café staff member sees, in the loyalty-programme interface, the Guest’s displayed or generated name, the time, offer or transaction type, reward, status and transaction history only for that café’s own Programme and for no more than the preceding 12 months. Access ends earlier if the Guest’s participation or the Programme ends. Restricting past identifiable history does not terminate or reset current confirmed progress, the status of a reward already obtained or the obligation to provide it; the current state may be displayed separately without restoring old transactions. The Guest’s email address, telephone number, internal user identifier, push identifier, Firebase Installation ID and participation at other cafés are not displayed in this interface; no export of the Guest list is provided.

Participation in a Programme, a scan, progress or receipt of a reward does not constitute consent to marketing push messages. An automatic reminder about visits, progress or a reward may be sent only where the Café offers and promotions category is actively selected and no suppression applies in accordance with the Marketing Push Messaging Policy.

An erroneous, duplicate, unconfirmed or fraudulent transaction may be corrected, suspended or cancelled. The Guest may contact support@owncup.eu and provide information relating to the transaction.

4. Legal nature

Cups, stamps, progress and rewards:

  • are not money, electronic money, a deposit or a means of payment;
  • do not accrue interest;
  • are not transferable between users;
  • are not exchangeable for money unless the café expressly provides otherwise and this is permitted by law.

5. Obtaining the reward

The reward becomes available once the published conditions have been met. The café is responsible for its availability, quality and actual provision.

If the original reward is objectively unavailable, the café must offer a comparable substitute or another solution required by applicable consumer law. OwnCup is not required to provide the café’s goods itself.

6. Programme changes

A change applies to future transactions. A reward already obtained is not cancelled and confirmed progress is not reduced retroactively, except in the case of:

  • confirmed fraud or abuse;
  • correction of an obvious technical error;
  • a mandatory requirement of law or an authority;
  • another reason for which retaining the result would be unlawful.

The café communicates a material change in a clear manner before it applies. If the change affects progress that is almost complete, the café provides a reasonable transitional solution.

7. Planned closure

In the event of a planned closure of the Programme, the café generally notifies affected Guests at least 14 days in advance and states:

  • the closure date;
  • the deadline and method for redeeming a reward already obtained;
  • an available comparable substitute;
  • transfer to another Programme of the same owner, if offered.

Upon transfer, confirmed progress is not reduced without the Guest’s consent or a mandatory basis.

8. Immediate closure

The Programme may be closed without the 14-day period if:

  • the café has ceased trading or become insolvent;
  • the Programme or reward has become unlawful;
  • there is an immediate threat to safety;
  • an event of force majeure occurs;
  • a competent authority has required discontinuation.

To the extent objectively possible, the café must offer a fair solution for rewards already obtained. OwnCup may restrict the Account of a café that closes a Programme in bad faith or refuses to honour published obligations.

9. Validity periods

A validity period for progress or a reward applies only if it was clearly displayed before participation or the reward was obtained. A new or shortened period does not apply retroactively to a reward already obtained without a mandatory basis and a reasonable transitional period.

10. Complaints

Error in the digital record, scanning or display: support@owncup.eu.

Quality of goods, service, refusal to provide a reward or substitution of a reward: the relevant café. The Guest may also notify OwnCup if the café systematically breaches the platform rules.

Nothing in these Rules limits mandatory consumer rights or the right to refer a matter to a competent authority or court.

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